Welcome to my world of shoes. I am Sara Ego—a shoemaker, designer, and the founder of Ego Atelier. My journey into footwear began as soon as I could walk which evolved into an obsession with craftsmanship, comfort, and timeless design. Originally from Vancouver, Canada, I now call Southeast England home, where I oversee my atelier and bring custom footwear to life.

I trained at Cordwainers College in London, then honed my craft under master shoemakers in Canada, England, and Italy, gathering a wealth of knowledge to create everything from classic Oxfords to elegant high heels and orthopedic designs. My philosophy is simple: shoes should be as comfortable as they are beautiful, made with intention and respect for both the wearer and the planet.

At Ego Atelier, I specialise in made-to-order & bespoke footwear, allowing me to merge design, sustainability, and craftsmanship in a way that honors both tradition and innovation. Each pair is meticulously crafted to fit the individual, reducing waste and celebrating the art of slow fashion.

Beyond my work at Ego Atelier, I collaborate with Lastmaker House, where I oversee the Pattern Course, guiding aspiring shoemakers through the intricate process of pattern making—a fundamental step in constructing well-balanced, precision-fitted footwear.

I believe that when we share a common goal, we can create sustainably, evolve together, and redefine the future of fashion—one step at a time.